bodyrock bootcamp logos

BodyRock Bootcamp Branding

Bootcamp and fitness challenge branding was a frequent project at BodyRock. Bootcamp branding is very different to standard business branding in that not as much emphasis is placed on logos, and that there was very rarely a one word name to work with, but rather key name usually followed by a tag line that represented the workout (such as “5 day bootcamp” or “full body challenge” etc) It was always a challenging task to represent a workout in a functional wordmark.

TheseĀ are a small sample of the many bootcamps I’ve branded over the years.