Guide to losing weight
I was tasked to design a lead magnet for a campaign that would take the audience from beginner to advanced fitness over 8 months. Lead magnets need to be a high quality, highly informative product that can be offered to a new (cold) client for free to establish a relationship and introduce them to the brand. This Ebook was created to give the reader a solid informative foundation for their fitness goals. As this was a step by step guide for people new to fitness I wanted it to be brighter and non-threatening or overwhelming. I kept text blocks broken up for easier digestion and employed various text-style tactics to create flow and visual interest.