While working at BodyRock I had observed an increasing interest in smoothies. I created a Pinterest infographic focusing on smoothies for different occasions, such as post workout, weight loss, detoxing, etc. This infographic received a very strong response from our audience amounting 1.5k repins within 24 hours. this pin currently has over 100k repins.

The success of this pin opened our eyes to a client need/interest in smoothie recipes, therefore I came up with the concept, planned, designed and executed the BodyRock smoothie book in collaboration with my copywriter.

This book went on to be a stand alone product but also an upsell for BodyRock’s Mealplan product.

A copy of the pin can be seen here