Kingston 2016 Visitor Guide

While working at BodyRock I had observed an increasing interest in smoothies. I created a Pinterest infographic focusing on smoothies for different occasions, such as post workout, weight loss, detoxing, etc. This infographic received a very strong response from our audience amounting 1.5k repins within 24 hours. this pin currently has over 100k repins.

The success of this pin opened our eyes to a client need/interest in smoothie recipes, therefore I came up with the concept, planned, designed and executed the BodyRock smoothie book in collaboration with my copywriter.

This book went on to be a stand alone product but also an upsell for BodyRock’s Mealplan product.

A copy of the pin can be seen here

What I learned

Trend Observation

100%

Researching

100%

Layout

100%

Content Creation

100%

Designing for print

100%

ABOUT

I’m a freelance designer and advertiser based out of a winterized cabin north of Kingston, Ontario, Canada. Over the last 7 years I’ve been a junior designer, senior designer, production manager and creative director. I’ve worked in-house in magazine, fitness and marketing industries. I’m now enjoying the freedom of freelance, working for companies all over the world on a variety of super-fun projects. I’d love to hear about the projects you have in mind. 

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Abbie@abbiecranegraphics.ca

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